How to Create a Visual Brand Identity

Your brand’s identity plays a pivotal role in how both your existing and potential clients relate to you. The impression your brand gives people and the space it occupies in their mind defines their feelings towards it. It also influences how they will (or won’t) interact. It’s the reason why brand management and brand design are pillars of business continuity, value, and success.

The primary way your audience learns to recognise your brand is through its visual identity. A compelling brand identity design conveys the company’s style, personality, and ethos.

3 Keys to a Strong Brand Identity Design

A compelling visual identity consists of 3 essential characteristics:

  • Creativity

The substance and imagery achieved by your brand should be creative and innovative in such a way that makes it stand apart in the sea of different brands. The sheer aesthetics of your brand should become symbolic.

  • Clarity

The core meaning and what your brand stands for should be unquestionable and evident, regardless of who is picturing your brand. It should be recognised as possessing the same qualities by any member of your audience.

  • Consistency

Across all visual components of your brand, the message and imagery should be consistent in such a way that makes it unmistakable, regardless of the medium.

When constructing your visual brand identity, you will need to understand your business in depth, so you can convey this to your audience. There are many considerations that you will need to take into account, including:

Your USPs

A USP is a unique selling point. It’s the core source of value on offer for your clients, and the reason why anybody should look to work with or purchase from your business or brand. This should be top of mind when engaging in brand design.

Your audience

The services and products your business provides are not designed for every person walking the earth. Brand management and brand design should also acknowledge this fact and reflect an image that connects with your audience. Your target market should be clearly defined so that your brand is tailored to capturing and retaining the attention of your audience so that they are primed to engage with your brand.

Your competition

The strength of your brand is founded on what it isn’t, just as much as what it is. That is to say that understanding the brand identities of your competitors should be part of crafting your own so that it is easily distinguishable from the rest.

Your logo

The term ‘brand’ is often understood as being your logo, whereas that is only a small part of the whole. However, it is still important to acknowledge the importance of your chosen logo design as it will be the symbol incorporated into the following:

  • Brochure design
  • Business card design
  • Letterhead design
  • Stationery design

The list above relates to numerous tangible objects, but in today’s world, branding management services go beyond the tangible as demonstrated by the accelerated importance of graphic design services.

Branding encompasses all visual points of contact including your online presence which spans email signatures, your website, social media, and any online documentation. It is imperative that all elements remain consistent from colour to imagery, size and typography.

We’re the experts

If you’re looking to accomplish your communication objectives by crafting a compelling brand identity, you will require not only excellent brand management services but the services of an established graphic design company in Perth.

Our talented graphic designers can help you transform or refresh your brand, ensure consistency across your printed materials and online presence, giving your marketing efforts an edge.

Contact us today for brand design superior service.